Depending on cultivar (cultivated variety), gaillardia may be a perennial, coming back each year. They're generally short-lived (often only lasting two years), while some species are annuals. Each year the National Garden Bureau (ngb.org) names plants of the year to feature.
Blanket flower does not require deadheading to keep blooming, but the plants will look better and be fuller if you do cut the stems back when the flowers start to fade. You will also get more continuous flowering with deadheading, so don't be shy about it
Type: Short-lived perennial or annual. Hardiness: Hardy throughout most of the UK.. . . . .364011236071!]0000000000000009783314145115!]